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Bachelor of Business Administration in Marketing Online

Completion Time: Varies Credit Hours: 120 Tuition: $297.07 per credit hour

As part of the prestigious UT System, The University of Texas of the Permian Basin offers working professionals a Bachelor of Business Administration in Marketing online for students seeking careers in a variety of marketing professions, including marketing management, advertising account management and social media management. Courses like Consumer Behavior, Marketing Research, Sales Management, Social Media Marketing, Energy Marketing, Promotion Marketing and International Marketing prepare you for success in the job market upon graduation.

The online BBA in Marketing offers smart advantages!

  • Online courses are flexible and convenient
  • Tuition is affordable—just $297.07 per credit hour
  • Courses are only eight weeks
  • The online BBA is offered by UT Permian Basin's AACSB-accredited business school

Develop real-world skills—right now.

Our online college curriculum has been carefully tailored to provide students with a comprehensive analysis of a broad range of business concepts and best practices—including accounting, finance, organizational behavior, operational theory and business ethics. And unlike other business school programs, you may be able to transfer into the BBA Management program with just 24 credit hours! Students who still need to complete common core courses can take CLEP examinations for credit or complete the classes online through UTPB.

Learn from savvy professionals.

Every online college course is taught by the same respected UTPB faculty members who teach on campus. And just as important, they are committed to mentoring their students. In fact, in the National Survey of Student Engagement, 99 percent of UTPB seniors reported that their professors provided prompt feedback on their academic performance. And our online bachelor degree programs earn high marks from U.S. News & World Report — #3 among Texas public universities and in the nation's top 50 Best Online Bachelor's Degree Programs.

Apply your knowledge to a variety of professional fields.

Upon completion of UTPB's online college program, our business school graduates emerge confident knowing that they possess practical skills that offer a lot of career flexibility. With a BBA in Marketing, individuals are prepared for career opportunities in a variety of marketing roles—including marketing manager, associate advertising executive, marketing associate, social media marketing manager and many other positions.

Online Courses


For the Bachelor of Business Administration in Marketing online program, students must complete 120 credit hours, including 48 hours of general education courses, 45 hours of core courses (with capstone), and 27 hours of electives. View a list of available general education courses.

Lower Level Business Core Courses

Students must complete the following courses (18 credit hours).

Introduction to concepts and principles of accounting, to include: recognition, analysis, measurement and recording of monetary information in business transactions. Emphasis of the course will be on understanding financial reporting for external users. Prerequisites: Sophomore standing and MATH 1324 or equivalent.
Introduction to the use of financial and non-financial accounting information for management, decision making, and control. Prerequisites: ACCT 2301 and MATH 1324 or equivalent.
Introduction to basic issues related to computer aided problem solving. Computational problems will be studied using software packages, including spreadsheets and database systems. Use of the Internet and the World Wide Web, as problem solving resources is introduced. Basics of computer systems will be introduced.
A description of major economic problems facing modern societies is presented together with how the capitalistic market system addresses these issues. The emphasis is on macroeconomics theory and practice. Prerequisite: Sophomore standing.
Individual consumer and producer choices are analyzed. Emphasis is placed on supply and demand relationships, utility concepts, and cost and revenue curves as they relate to price theory and various forms of competition. Completion of ECON 2301 is recommended, but not required. Prerequisite: Sophomore standing.
The course is an introduction to the principles of statistics and their application to problems in business and economics. Topics include the basics of probability theory, descriptive statistics, sampling methods, statistical estimation, hypothesis testing, and time series analysis. Prerequisite: must have fulfilled general education mathematics requirement.

Upper Level Business Common Core Courses

All candidates for BBA degrees must complete a basic business administration core of 27 credit hours. These include an approved upper-level ECON elective course plus the following courses.

Introduction to the organizational and managerial foundations of information systems. The role of information systems in enhancing business processes and management decision making is emphasized. Students experience use of business application software in problem solving. Prerequisites: COSC 1335 (BCIS 1305 or 1405). Cross listed with MNGT 3333.
Survey of foundational concepts in finance; in particular, discounted cash flow analysis and its application to valuation of bonds, stocks, and corporate capital assets. Introduction to the following topics: bond and stock markets; pricing mechanisms in those markets; relationship between risk and return; capital budgeting methods based on discounted cash flow valuation.
Fundamental concepts of management including principles of administration, modern organization theory, goal-setting, leadership and decision-making.
This is an introduction to the basic interpersonal communication process through appropriate communications technology with applications for business organizations. It is a systems approach to planning, researching, organizing, composing, editing, and revising reports and other business-related communications. Oral presentations are required. Business communication ethics are explored.
This survey course covers the source of law and courts and introduces tort law along with the historical, economic, political, and ethical bases of contracts. The course includes ethical considerations in business and the impact of regulatory and administrative law on business.
This course examines the planning, design, execution, and coordination of all activities that create goods or provide services. It addresses how upper level management can improve decision-making in both the manufacturing and service sectors. The course introduces productivity, competitiveness, and strategy; decision-making; quality management; product and service design; process selection and capacity planning; linear programming; facility layout; location planning and analysis; the transportation model; project management; design of work systems; and learning curves.
This is the capstone course of the business administration degree. Based on environmental analysis, the formulation and implementation of strategic decisions within the organization are addressed. Emphasis is placed on integration of decisions at the functional areas. A supplemental fee is required for this course.
Survey of marketing fundamentals with focus upon product, price, promotion and distribution within the context of business decision making. Prerequisites: ECON 2301 and ECON 2302

Required Upper Level Courses

Students must complete the following courses (12 hours), along with 6 hours of approved MRKT electives and 9 hours of approved BUSI electives.

Planning, organizing, directing and controlling the promotion function as it relates to the marketing mix; also, stress is placed upon professional selling techniques.
Concepts of consumer behavior. Emphasis on psychological, sociological and economic variables and their effects on purchasing behavior.
Emphasis on marketing strategy and tactics using case studies of corporate successes and failures. Prerequisites: MRKT 3300 plus 6 additional hours of marketing and senior standing.
Behavioral sciences research methods, social process and structure influences upon marketing activities and their integration as a total system of marketing action. Prerequisites: MRKT 3300 and MNGT 2342.
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UTPB is ranked as the #3 Best Online Bachelor's Degree Program among Texas public universities by U.S. News & World Report.

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